What Are Twitter Super Follows And How Do You Use Them?
Social media is a staple of our everyday lives and with this, paid subscriptions are becoming increasingly popular. These paid subscriptions allow creators to monetize their content whilst also developing authentic relationships and dialogues with their fanbase. These platform offerings also offer creators an alternative way to earn financial support from fans, as opposed to relying solely on sales, streams or ad revenue and are revolutionizing creator and audience connections. So now Twitter has jumped on board with 'Super Follows.'
What are Twitter’s ‘Super Follows’?
Introducing their new paid subscription offering, Twitter’s ‘Super Follows’ is being tested for creator and super followers accounts in the U.S. and Canada. The platform’s new option allows creators to earn monthly revenue by sharing subscriber-only content with their most engaged followers on Twitter. This provides lots of new opportunities for artists to have more authentic conversations with fans.
How do they work?
Using Super Follows, a creator can set a monthly subscription cost of $2.99, $4.99 or $9.99 a month to monetize exclusive or “behind-the-scenes” content. This content could be bonus tweets, access to community or fan groups, subscriptions to newsletters or a badge on their profile to show they are supporting that creator.
What are the costs?
Creators receive up to 97% of any payments using this option, after in-app fees, and can make up to $50K in total earnings before this creator cut drops to 80%. In order to set up a Super Follows Subscription, you must apply to join a waitlist. To be eligible for the current waitlist, you must have 10K+ followers, be 18+ years old, have tweeted at least 25 times in the past 30 days, live in the U.S. and follow the Super Follows Policy.
Why should creators use it?
Now that you know about the mechanics of it, what can creators look forward to in this feature, other than the income? Well, Twitter has established the 4 Fs of Creator Needs based on discussions on their platform all of which can be established in-app:
1. Fun - simply recognizes that creators want to enjoy what they’re doing even if it becomes their primary source of income.
2. Fame - establishes that creators want to continue to grow an engaged audience and want to create content that keeps their fans coming back for more.
3. Feeling the love - states that creators desire close and authentic relationships with their fans.
4. Funds - considers that creators want to earn money while using these platforms and that the amount of money they earn can depend on their prioritization of platforms.
How to take advantage of it
Twitter is really encouraging their Super Follow creators to showcase their unique perspectives and personalities to drive conversation about any topic that the creator chooses! One example would be to answer questions solely from your super followers, giving them the opportunity to interact with you more. You could also post behind-the-scenes content such as photos from a music video shoot, etc. or do a deep dive into a topic that you’re incredibly passionate about. Basically, you just want to be yourself and create content that you think your most loyal audience would want to see and engage with!
And if it’s not for you…
...that’s cool too - public tweets aren’t going anywhere! Twitter is simply expanding their current options for content creators to allow them to meet all of their needs as spelled out in the 4 F’s of Creator Needs and this looks like it’s a step in the right direction!