Clubhouse: A Best Practice Guide for Artists and Managers

Comes With Fries
Jun 2021
Toby Fry

Imagine a real-time, live stream podcast, where you’re listening to people discuss and share their opinions, perspectives and experiences, on any topic imaginable. This is Clubhouse, the (relatively) new app that has taken the world by storm.

Clubhouse is an audio only platform that allows users to listen into conversations, join conversations and network amongst a range of communities, as niche as specific star signs, and as broad as investment ideas. You never know who may be in a ‘House’ too, with guests ranging from Elon Musk, Drake, Kevin Hart and many more. 

Clubhouse now has over 10 million users from all around the world, reaching this number in just 3 months of launching. 

Once in the app, you can browse through a whole range of topics and interests to follow, allowing the app  to tailor your experience depending on what you’re most likely to enjoy listening to. 

Clubhouse welcomes anyone and everyone - although you do need to get an invite from someone else in the app to be able to join. It’s important to make sure your profile is up-to-date, explaining what you do, what you’re interested in and why people should potentially be interested in what you have to say. 

Seeing as you can talk about literally anything in Clubhouse, it’s a great opportunity for artists, managers, and industry folk to get involved. Some Rooms that we’ve loving at the moment are The 808 Wave, Tech News, and Indie Artist Connect. If you hear someone that you find interesting or inspiring, make sure to follow and connect with them. Clubhouse is an incredibly powerful networking tool, where users are actively following each other as a means to connect outside of the platform too. 

There’s already been some great examples of Clubhouse being used in creative ways, sharing an artist's process and the ins and outs of the industry. For example, Lupe Fiasco went live on Clubhouse to put together a verse in real time and to chat about his writing process. 

Before jumping in to how you can own the space, it’s important to keep in mind there are a multitude of audiences in this app. For artists and industry, this will be either fans and music listeners, or industry. With this in mind, ensure you’re clearly addressing the audience you want to attract and curate your content appropriately. 

Here are some tips on how to maximise Clubhouse: 

  1. Use Audio in Creative Ways 

Take a page from Lupe Fiasco’s book; introducing yourself  to the platform with value-adding content. 

Creating a space for meaningful conversations is what Clubhouse is all about. High quality and value-adding content is important on any platform so consider how you might be able to offer your fans and/or networks a point of difference in this space. What you bring to the table must be a draw card for those in the room. 

While the focus is predominantly on talking, there’s nothing stopping artists from doing a live set on the platform as well. Why not play a demo and ask for constructive feedback? Or share lyrics you’re working on and explain your writing process? The options are endless, so think of creative ways of connecting back to your music. 

  1. Engage & Connect

Get involved in the platform and the community. Don’t be shy and reach out to other people on the platform who have similar interests, or who you think you could exchange ideas with. Clubhouse is an amazing community who are eager to connect from all around the world. Maybe you’ve always wanted to add some lyrics to one of your songs in Swedish, why not find another songwriter who could help you translate? 

You can also make use of the ‘raise a hand’ feature, and set up a live Q&A session with fans. Here, you’d be able to encourage questions from fans to which the artist can provide an insight into any upcoming releases, projects or live shows.

  1. Share! 

Like everyone else on the platform, you have the ability to join any public room, and gain access to more private rooms through your connections. When you’re in these rooms, raise your hand, get involved and participate in the conversations.  

You never know who might be in the room with you, it could be a producer you’ve always dreamed of working with, your dream manager or an A&R who might give you your first record deal. Take advantage of the networking opportunities and don’t forget to follow up with the new connections you’ve made after the room has ended. 

The best way to familiarise yourself to Clubhouse is to just dive right in and see what happens! Goodluck and happy chatting! 

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